Customer Story: Digital Twin Studios & Virgin Hotels
Customer Story Overview
Virtual reality (VR) isn’t just for gaming. It also offers an exciting new opportunity for workforce development.
“VR can give trainees a sense of familiarity with a space before entering it,” says Marcus Brown, Partner at Digital Twin Studios. “It actually helps your brain become more comfortable and confident in executing certain roles and responsibilities.”
It’s for this reason that DTS has entered the VR space in industries ranging from healthcare to hospitality. DTS creates custom content for blue chip companies to help them train their employees on technical processes, customer service, and more.
One of those companies is Virgin Hotels––a forward-thinking brand known for challenging the status quo.
DTS had an exciting opportunity to help Virgin Hotels improve their customer service with VR training. But before forging ahead with the partnership, they had one significant hurdle to overcome: deploying their content to headsets at scale.
Digital Twin Studios (DTS) builds custom training content for enterprise level companies.
DTS is partnering with Virgin Hotels to create virtual content for training hotel staff. They needed a solution to help them deploy content to VR headsets in a way that’s scalable and efficient.
ArborXR makes it easy for DTS to manage headsets and deploy content across hundreds of VR headsets–creating a sustainable system for Virgin Hotels to train employees at scale.
DTS is expert in creating custom content for VR-based training. But in the past, sending that content to headsets was a challenge.
Brown continues, “There were a lot of steps in that process that made it tedious for our clients.”
When DTS began partnership with Virgin Hotels two years ago, they knew they wanted to do things differently.
The team at DTS found ArborXR through online research. After some positive conversations, DTS decided to move ahead with ArborXR as a distribution platform for their VR clients, starting with Virgin Hotels.
First, ArborXR made it possible for DTS to install content remotely with very little downtime.
ArborXR also helped DTS with the significant challenge of updating content once it’s deployed.
“We should be able to check in on their progress, fix any hiccups that come along the way, and modify existing content that we’ve developed for them,” says Brown.
Finally, ArborXR made it easy and cost-effective for Virgin Hotels to adopt their program.
“The immersive and interactive experiences we create with DTS allows for new teammates to understand the culture of Virgin Hotels on day one in advance of, or in between, our full orientation sessions,” says Knowles. “The experiences are also great refreshers for our team while also providing unique recruitment opportunities to show potential new hires how invested we are in their success.”
Virgin Hotels is still in their pilot stage with DTS, but the future is looking bright––and expansive.
“As we are onboarding our first deployment of Virgin Hotel’s orientation experience for new employees, we’re also expanding to universal operations and culture within Virgin Hotels,” says Brown.
In other words, ArborXR turned out to be the “magic bullet” Digital Twin Studios was needing to deploy content more easily & efficiently.
Not only has ArborXR helped DTS succeed with Virgin Hotels, but many of their other clients as well.
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