We acquired a data and analytics company to reach a simple goal: make immersive training something organizations can actually measure and manage.

In the months that followed, we kept seeing the same problem: XR training was working but measuring results, reporting them, tying them to the actual users in the headset, and connecting them to existing systems were the things stopping it from growing.

Here's what we heard from real customers.

What We Heard in the Field

A global airline: Compliance programs need pass/fail and completion data. One global airline didn't need fancy analytics. They needed to know who passed and who completed the training so they could grow their certification program from a few hundred devices to thousands. The goal wasn't "better dashboards." It was reliable results that could support a growing fleet and hold up under a compliance review.

“In shared classroom fleets, learner identity and timestamps make outcomes credible. Without that, analytics can’t support real instruction or reporting at scale.” — Steve Grubbs, CEO, VictoryXR

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In healthcare, proof of outcomes is required to buy. Healthcare providers don't just "try" XR training — they go through a formal purchasing process. And that process requires documented proof that the training works. When outcomes aren't recorded in a way the purchasing team can accept, even great training struggles to move beyond a small pilot.

"For healthcare and healthcare education customers, the LMS is where training gets tracked and validated. ArborXR Insights gave us a clean path to connect XR training to the LMS and document completion and results in the systems hospitals already use." — Leon Pillich, Co-Founder/Managing Director, Virtual Life Support

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Futurus: Enterprise teams need XR data that works with their existing reporting tools. At the most advanced enterprise level, teams didn't want to log into yet another vendor's portal. They wanted their training data to flow directly into the reporting systems they already used. In one competitive evaluation (Delta / Futurus), what mattered most wasn't how a vendor's dashboard looked — it was whether the data could be formatted correctly for their business intelligence (BI) tools, and whether it could adapt when their internal standards changed mid-project.

"Enterprise customers care about connecting training outcomes to the systems they already use for learning. The LMS integration piece is a big deal — it makes XR training reportable in a way that fits how organizations operate." — Annie Eaton, CEO, Futurus

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Walmart: Adoption fails if logging in is too hard. In large training programs, the biggest blocker often isn't the training itself — it's the first 30 seconds. Walmart needed a simple, kiosk-style login for shared headsets used by thousands of employees. When signing in is slow or confusing, instructors stop handing out headsets — and adoption stalls before training even begins.

"In a frontline environment, there’s no tolerance for complex login flows. If associates can’t get into training instantly, adoption drops off quickly. ArborXR makes that usable at Walmart scale by making sign-in simple and tying completion back to the right associate.” - Mohsen Khurasany, Senior Manager, XR Innovation & Content, Walmart

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For immersive content providers: LMS integrations are expensive and time-consuming. Publishers face a real scaling problem. Connecting an XR training app to a Learning Management System (LMS) often takes weeks of engineering work — and that work has to be repeated for each LMS and sometimes each customer. Instead of improving their training apps, engineering teams end up rebuilding the same connections over and over. Over time, this becomes a serious barrier to growth.

The details varied across these examples but the blockers were the same: reliable measurement, defensible reporting to a per-user level, and integration with the tools organizations already use.

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What the Early Access Program Actually Proved

Over the past 10 months, we ran ArborXR Insights in early access with companies and partners across enterprise, education, healthcare, aviation, industrial training, and government. Those 10 months were spent pressure-testing what it really takes for immersive training to scale: reliable data capture, consistent learner identification, and the ability to connect outcomes to existing systems.

Three things became clear.‍

1. The baseline isn't "better analytics." It's usable analytics.

For many teams, the problem isn't choosing between analytics tools. It's the gap between data that's stuck inside individual apps and data they can actually use across their whole XR program. Reporting still often relies on exports, spreadsheets, and manual documentation. This is especially true when organizations use content from multiple vendors. That makes results harder to organize, compare, and defend.

2. XR training data needs to live in the systems leaders already use.

Enterprise leaders aren't going to log into a VR app's custom dashboard to run their business. The data needs to flow into their LMS, their compliance records, and their BI tools in the format they already use. That's not a unique XR expectation. It's a basic requirement for any enterprise software. Immersive training is now being held to the same standard.‍

3. Adoption depends on simple, reliable workflows.

In real programs with shared headsets, training labs, and remote sites the gap between "headset on" and "session tracked" is where programs often fall apart. Sign-in friction and user authentication is a big part of that. But the problem doesn't stop there. 

On the LMS side, admins have often been let down by integrations that are unstable or harder to manage than promised. When the workflow isn't clear and reliable for them, they become cautious and add friction of their own. Reducing that burden doesn't just improve measurement. It makes it more likely that training actually gets deployed and supported at scale.

“XR pilots are easy — sustained programmes are not. Reporting and oversight become essential once you move beyond small trials. Having reliable data on device usage and deployments helped us move XR from an innovation project to a business‑as‑usual service.” Steve Wileman, Head of Digital Learning, South Staffordshire College

The tool XR teams have been missing: ArborXR Insights

ArborXR Insights is built to make immersive training measurable and manageable inside the tools organizations already use.

At its core, Insights connects three things that are usually scattered across different tools and manual processes:

Learner identification → outcome capture → reporting and distribution

That means:

• Learner sign-in designed for real training environments (including shared headsets and high-volume programs)
• Reliable outcome capture (including completion and pass/fail, with support for deeper event-level data)
• Reporting that connects to how organizations already work: LMS workflows, compliance records, and BI tools
• Data export so teams can use results in their own reporting systems

What Insights Offers Today

Today, we're opening access to ArborXR Insights for customers and partners who are ready to measure immersive training outcomes and connect them to their training tools.

This expanded early access focuses on the capabilities that have been requested most — because they directly address the things blocking growth.

Learner authentication Knowing who completed training is foundational. When learner identification is unreliable, outcomes are hard to trust and programs are hard to grow especially when headsets are shared. Insights provides organizations with new (and streamlined) ways for learners to log into headsets for tracking.

LMS integration For most enterprise and education programs, the LMS is the official system for tracking learning. If XR training outcomes can't connect to that system, XR programs stay siloed and teams are stuck doing manual tracking. ArborXR Insights connects to over 500 LMS and BI platforms.

Assessment dashboards Teams need a simple way to see what's happening in their XR training programs without building every report themselves. Default dashboards give immediate visibility into usage, assessments, and learner performance so teams can monitor activity, spot trends, and share results faster.

Data export Teams want their results in their own reporting tools, not locked inside another portal. Export makes results portable for internal reporting, BI tools, compliance records, and stakeholder updates.

What's Next for Insights

Early access wasn't just about validating today's product. It was about learning where Insights can create the most value next.

Going forward, our focus is on improving the parts of the product that most affect adoption and growth. That means better learner identity handling, expanded outcome capture, and more useful reporting across the systems organizations already rely on.

We're also exploring how Insights can go beyond raw data — helping teams understand what their training data is actually telling them: where programs are working, where friction is showing up, and what signals matter most as immersive training grows.

The roadmap is still evolving, and we want it to be. The environments are varied, the needs are specific, and the best next steps will keep coming from real deployments, real partners, and real operational challenges.

Launch Partners, Adoption, and Availability

Outcomes don't exist in isolation — they come from content. That's why partners matter.

We've been building Insights alongside publishers and partners so that measurement and reporting aren't just theoretical — they work inside the training experiences organizations are actually using.

Partners have been clear about what their customers need: fewer places to check for data, clearer outcome visibility, and results that fit existing reporting workflows.

"When customers have multiple XR apps, they don't want eight different dashboards. Insights helps bring training data into one place so educators and teams can actually use it." — Ben Naugton-Rumbo, CRO, Bodyswaps

We’re also grateful for the publishers and partners who have already integrated Insights and invested serious development cycles to help shape what this becomes. Their work is a major reason the product is ready for broader availability.

Launch: Available Now

Today, we're launching ArborXR Insights for customers and partners who are ready to measure immersive training outcomes and connect them to their training stack. We'll keep building alongside real deployments — because the environments are varied, the needs are concrete, and the market is moving fast.

Using one of our launch partners? Great — check them out in our directory. You aren't? We can help.