Brightline Interactive

In promotion of Space Jam 2: A New Legacy, Brightline partnered with AT&T and Warner Bros. to rollout several AR experiences that showcased the power of 5G. The Table Top AR experience was available on smartphones and allowed users to see characters on their phone screen overlaid on the physical table in front of them. This activation was built on top of Brightline's Virtual Layer product. In partnership with Microsoft, Brightline leveraged the Microsoft AI Cognitive Services as the core building blocks of the experience. Brightline is building activations like this one to help Microsoft sell AI services and show users the journey of AI adoption5G-enabled AR spatial worldMicrosoft AI custom neural voice fontHigh-quality AI through cognitive servicesReal world occlusionPersistent AR content and immersive engagementLeverages cloud compute Capabilities (CloudXR)[embed]https://www.youtube.com/watch?v=hrALHpDjpV8[/embed]

In collaborations with AT&T and WarnerMedia, our skilled team of developers worked with one of Microsoft's newest technologies, the Custom Neural Voice AI, to bring Bugs Bunny to life in celebration of the character's 80th Birthday. Using virtual layering, 5G, Edge Computing and a geographically anchored AR experience, the Brightline team created a shared experience in which customers could naturally engaging in conversation with an AI Bugs and then participate in a game of hot/cold to help him find the "Golden Carrot," hidden somewhere in the AT&T store.

Additionally, Mobile devices geographically synchronized to the stores network, allowed other users to spatially interact with various other Looney Tunes characters positioned throughout the store. People can walk around, take photos, and play hot/cold with Bugs while onlookers joined in from being linked into the shared AR experience.

This experience has won various awards including an EventMarketer Best Use of AR award.

Microsoft AI Custom Neural VoicePersistent AR content and immersive content engagementLeverages cloud compute Capabilities (CloudXR)Real world occlusion to overlay virtual assetsAR content accessible by any deviceRead more here

Brightline's Pose with the Pros product was created, developed and executed in collaboration between the Dallas Cowboys and AT&T in an effort to continue enhancing the fan experience at AT&T Stadium. This experience leveraged spatial interactive design to create a digital photobooth. We captured fully body video of the Dallas Cowboy players from multiple angles and leveraged their virtual forms and animations as interactive characters.

Additionally, for fans at home Brightline has developed a WebAR on-the-go version of Dallas Cowboys Pose With the Pros. Using a mobile phone, fans can enjoy the same stadium experience form their living rooms and share their photos over social media.Read more here