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Brightline Interactive

Brightline Interactive

Brightline Interactive is a leader in spatial computing, deep tech and 5G integration. It designs, builds, integrates and supports immersive and interactive experiences, training scenarios, and simulations for both government and commercial customers. Brightline serves as architects for these solutions, but also as full-scale developers and integrators of systems. Brightline implements a layered production and business development approach to partnerships, scaled growth and data virtualization.

Notable Customers:

AT&T, CAA, Wasserman, FEMA

Media Gallery

Use Cases

AT&T 5G | POSE WITH THE PROS – DALLAS COWBOYS

Brightline’s Pose with the Pros product was created, developed and executed in collaboration between the Dallas Cowboys and AT&T in an effort to continue enhancing the fan experience at AT&T Stadium. This experience leveraged spatial interactive design to create a digital photobooth. We captured fully body video of the Dallas Cowboy players from multiple angles and leveraged their virtual forms and animations as interactive characters.

Additionally, for fans at home Brightline has developed a WebAR on-the-go version of Dallas Cowboys Pose With the Pros. Using a mobile phone, fans can enjoy the same stadium experience form their living rooms and share their photos over social media.

Read more here →

AT&T 5G | LOONEY TUNES AR EXPERIENCE

In collaborations with AT&T and WarnerMedia, our skilled team of developers worked with one of Microsoft’s newest technologies, the Custom Neural Voice AI, to bring Bugs Bunny to life in celebration of the character’s 80th Birthday. Using virtual layering, 5G, Edge Computing and a geographically anchored AR experience, the Brightline team created a shared experience in which customers could naturally engaging in conversation with an AI Bugs and then participate in a game of hot/cold to help him find the “Golden Carrot,” hidden somewhere in the AT&T store.

Additionally, Mobile devices geographically synchronized to the stores network, allowed other users to spatially interact with various other Looney Tunes characters positioned throughout the store. People can walk around, take photos, and play hot/cold with Bugs while onlookers joined in from being linked into the shared AR experience.

This experience has won various awards including an EventMarketer Best Use of AR award.

Microsoft AI Custom Neural Voice
Persistent AR content and immersive content engagement
Leverages cloud compute Capabilities (CloudXR)
Real world occlusion to overlay virtual assets
AR content accessible by any device

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AT&T | Space Jam 2 TableTop AR

In promotion of Space Jam 2: A New Legacy, Brightline partnered with AT&T and Warner Bros. to rollout several AR experiences that showcased the power of 5G. The Table Top AR experience was available on smartphones and allowed users to see characters on their phone screen overlaid on the physical table in front of them. This activation was built on top of Brightline’s Virtual Layer product. In partnership with Microsoft, Brightline leveraged the Microsoft AI Cognitive Services as the core building blocks of the experience. Brightline is building activations like this one to help Microsoft sell AI services and show users the journey of AI adoption

5G-enabled AR spatial world
Microsoft AI custom neural voice font
High-quality AI through cognitive services
Real world occlusion
Persistent AR content and immersive engagement
Leverages cloud compute Capabilities (CloudXR)

Additional Details

ArborXR Demo Available: No

Trial Period Offered: No

Regions Supported: North America 

Notable Milestones / Awards:

  • GOLD Winner in the 2020 Horizon Interactive Experience Awards (KIOSK / Public Exhibit / Museum category) for the Looney Tunes 5G Experience
  • Davey Award – Samsung / Warner Brothers / PMK-BNC “Suicide Squad Experience Comic Con San Diego” 2017
  • Shorty Awards – AT&T Presents Karol G Fan Experience – Finalist in Extended Reality

Type of Developer: AR, VR

Type of Content: Custom, Off-the-Shelf

Device Support: HTC, Oculus / Meta, PICO, Lenovo, Magic Leap, DigiLens, DPVR, Lynx, Realwear, Rokid, Vuzix

Industries: EDU (Higher-Ed), Government

Established: 2004
Headquarters: USA

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