Takeaway Reality
We combine consulting and development in the AR/VR space to deliver a white-glove experience to our clients. We have created a variety of bespoke Augmented Reality and Virtual Reality experiences for well-known brands such as Microsoft and Ford. Our team can help you design and deliver the perfect innovative experience. Our work has been recognized through the various long-term partnerships which we have developed as a result of our quality work.
Notable Customers:
Media Gallery
Use Cases
Matching Game
Client: Microsoft
View the full case study here →
BACKGROUND
We wanted to create this Microsoft gamification marketing case study to detail the process of creating an extremely successful gamification marketing project.
The Microsoft marketing team reached out to us with an open RFP to create an innovative and efficient way to market the upcoming Microsoft Defender.
Additionally, they asked us to include as many Microsoft 365 products as we could.
The complex element was creating something fun and simple that users would want to spend time on while still including many educational elements.
We won the contract because we used our extensive knowledge of the metaverse, where we broke down the metaverse concepts and combined them with the mobile-first way today’s users interact with technology.
We also included the educational element, where we educated the users about cybersecurity in a fun way, which worked great with the general theme of promoting Microsoft Defender.
PROJECT
Our main goal was to focus on the user, we wanted to create an experience where users would love to spend time, and this meant that it needed to be super simple to access.
The main metaverse element we used was gamification, the gamification allowed users to spend more time on the experience, which would expose them to the various Microsoft 365 tips, logos and marketing messages that were discretely placed all over the interface.
We created a unique game where the user needs to aim and match 3 Microsoft 365 logos together. The more they match, the better their score.
As a metaverse agency, we are always looking for the ability to immerse users. So we used the users’ knowledge of cybersecurity as a reward for being able to get power-ups and re-try the game.
This meant that users could test their cybersecurity knowledge as the users with the highest scores would have needed to answer questions to get power-ups and bonuses.
We ended up with a game that was so successful it even exceeded our own expectations.
RESULT
The result exceeded everyone’s expectations.
Especially the time spent on app. The average user spent 5 minutes on the experience! And replayed the game almost twice (1.87 average replays per person).
Here are the detailed results:
- 5m02s Average Time Spent Playing
- 2.4% CTR
- 1.91 Average Replays per person
The client was more than impressed with the results, this is clearly showcased by the reviews they shared.
The truly exceptional results are complemented by the versatility and re-useability of the app because of its mobile-first nature and the ease of use.
Due to it’s popularity and versatility, the experience was already used for a partnership with Best Buy to sell Microsoft 365. There are a lot more plans to use it for marketing across Microsoft as it has received a lot of praise from within the organisation.
For us, this app meant that we secured an innovative partner with Microsoft, as we became their official long-term supplier.
AR FORD BRONCO
Clients: Ford, Edmonton Oilers
BACKGROUND
We worked in a very quick pace and it only took us 1 month to deliver the experience. As with any good AR experience, we meticulously worked on the 3D model of the car to be able to create something truly inspiring.
Once we created the 3D model, we ensured that the user is able to place it on any surface. The key element here was that an important part of the appeal of the Ford Bronco is its size. This is why we implemented an innovative mechanic where the user can decrease the scale of the Bronco if they wish to, but it would originally always show in its original dimensions.
The marketing campaign followed in this spirit, where users were encouraged to take pictures of the AR car in their driveways in order to win prizes.
PROJECT
We worked in a very quick pace and it only took us 1 month to deliver the experience. As with any good AR experience, we meticulously worked on the 3D model of the car to be able to create something truly inspiring.
Once we created the 3D model, we ensured that the user is able to place it on any surface. The key element here was that an important part of the appeal of the Ford Bronco is its size. This is why we implemented an innovative mechanic where the user can decrease the scale of the Bronco if they wish to, but it would originally always show in its original dimensions.
The marketing campaign followed in this spirit, where users were encouraged to take pictures of the AR car in their driveways in order to win prizes.
A key factor for us is always implementing metaverse principles in everything we do. This is why we ensured total immersion in the app by allowing the user to view both the interior and the exterior of the car with their phone. As well as walk around it to truly experience the scale of the Bronco.
RESULTS
We ended up creating a truly unique experience. Not only did we create a beautiful rendering of the car, but we also allowed users to see and experience not only the Bronco, but to showcase the love for their favourite hockey club in a unique way.
For us, this was an important learning step in understanding that polishing and perfecting every detail of an experience is what truly distinguishes great experiences from good ones.
KoisCenter
We have worked with the Kois Center on creating the world’s first fully certified educational platform in VR. The platform allows users to watch and complete lectures with other people or by themselves. Users can also try their hand at practicing dental procedures in VR. There is also an ability to ask an AI lecturer questions as well as the ability to network with other students.
Rexee
Rexee is a revolutionary VR app, which represents the world’s first market research platform in VR. We have created a platform where users can answer surveys, collect rewards and participate in focus groups, concept tests and much more in multiplayer or single-player.
Testimonials
“I’m most impressed by TAR’s ability to deliver complex projects in an accessible way with a full WHITE GLOVE experience on the client’s side.”
– Marie-Laure De Veyt, Manager, Microsoft
“They always provide exceptional service and delivery, regardless of the project size.”
– Karine Kukovica, Marketing Manager, Cinco
“Their dedication to not only deliver the solution but give their best to optimize the overall VR experience was just extraordinary.”
– Erik Matosevic, CEO, Orion Labs
Additional Details
ArborXR Demo Available: No
Trial Period Offered: No
Regions Supported: North America, South America, APAC, EMEA, LATAM
Notable Milestones / Awards:
- Featured on 50pros
- Top 15 AR/VR agencies Worldwide on Clutch
- Top B2B Agencies in 2024 award from Clutch
- #1 Metaverse Marketing Agency on P2P Marketing
- Nominated for European Metaverse Awards
Type of Developer: AR, VR
Type of Content: Custom
Device Support: Oculus / Meta, Magic Leap
Industries: Automotive, Healthcare / Medical, Marketing, Safety
Established: 2020
Headquarters: London
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