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Zoo_Real XR

Zoo_Real XR

We specialize in the planning, development, and implementation of innovative digital experiences using virtual reality (VR), augmented reality (AR), mixed reality (MR), and 360° content. With extensive experience across industries such as automotive, pharmaceuticals, technology, and consumer goods, we have created solutions ranging from games and virtual tours to training applications and 360° videos.

Notable Customers:

Mercedes-Benz, Bank of Mexico, Hasbro Kre-o, AWS

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Use Cases

Hasbro Kre-o: Transformers AR
Over a decade ago, we launched an innovative Augmented Reality project for Hasbro’s Kre-o brand, known for its Transformers license. This project required us to model and animate 10 characters that transitioned from vehicles to robots—a challenging feat given the limited tools available at the time. Our solution enabled users to scan product boxes and see block pieces assemble into vehicles and transform into robots in real time. Each model comprised an average of 500 blocks, demanding precise modeling, polygon optimization, and high-definition texturing to ensure smooth performance. This pioneering project laid the groundwork for our AR expertise, and since then, we’ve successfully completed over 40 AR experiences across architecture, fashion, education, and more.

Bank of Mexico: 360 Virtual Tour
We have completed over fifty 360° and VR virtual tours throughout our company’s history.Notably, we developed a virtual tour for the Museo del Banco de MĂ©xico.The project required precise capture of the building’s architectural details including floors, columns, ceilings, and dimly lit vaults—within three sessions of three hours each. Our meticulous photographic survey and post-production efforts resulted in a high-quality, high-performance virtual tour, featuring projection mapping in the vault. This project exemplifies our commitment to detail and passion in every endeavor.

View the tour here →

ASOFARMA: VR Project
We were tasked with creating a comprehensive VR experience to elucidate the mechanisms of action of a medication designed to control LDL cholesterol. Within a two-month timeframe, our team rapidly acquired the necessary pharmaceutical terminology to develop the following components:

  • A 2-minute 360° video detailing the drug’s mechanism of action.
  • An interactive shooter-style game where users administer the medication within arteries, tailored to various hypothetical patient scenarios.
  • An interactive library providing access to studies conducted on the medication.

These elements were seamlessly integrated into a single VR experience, demonstrating our ability to deliver complex, multifaceted projects efficiently.

Additional Details

ArborXR Demo Available: No

Trial Period Offered: No

Regions Supported: North America, LATAM 

Type of Developer: 360 Video, AR, VR

Type of Content: Custom

Device Support: HTC, Oculus / Meta

Industries: Automotive, Food / Sanitation, Healthcare / Medical, Information / Tech, Manufacturing, Soft Skills

Established: 2009
Headquarters: MĂ©xico

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