Editor’s Note

Meet Futurus, a woman-owned company based in Atlanta, and they’re making waves in the XR industry. Their CEO, Annie Eaton, has been working in immersive technology since 2014 and is an accomplished entrepreneur and a compelling public speaker. Futurus has created customer content for the Super Bowl, Fortune 500s, education institutions, and non-profit organizations. Annie was featured on the XR Industry Leaders podcast where she shared her expertise about launching pilot programs in enterprise.

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Enterprise Approved
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Notable Customers:

Delta Air Lines, Mars Wrigley, Georgia-Pacific, JLG, Children’s Healthcare of Atlanta

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Welcome to VR

Device Compatibility: Meta Quest, PICO

Welcome to VR is a virtual reality feature playground where you can visit a hall of characters, test your safety skills in a warehouse setting, and interact with objects in a workshop. We’ve extracted snippets of interactivity and incorporated them in one central place to see all that VR has to offer.

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About Futurus

Futurus is an Atlanta-based immersive technology production company, specializing in virtual reality (VR) simulations, augmented reality (AR) development, and emerging technology consulting. Our company works with enterprise organizations and large non-profits to produce long-term scalable plans and create immersive experiences for training, visualization, and marketing use cases. In addition to development services, the team provides consulting and technology discovery for companies with an interest in applying innovative technology. Futurus is a woman-owned business and has received awards for its project work and company culture.

Featured on the XR Industry Leaders Podcast

Use Cases

Large Manufacturing Client

A large manufacturing client wanted to transform the way they developed safety training. New hires understood the concept of proper safety procedures but were not always aware of the dire consequences that could occur as a result of a potential missed step. With VR their new hires are able to virtually enter an experience that cannot be replicated safely in the real world.

We worked together to develop new hire training that was able to simulate a bad or “severe incident” in a safe environment. VR training has allowed this client to connect the dots around the “why” behind safety practices in manufacturing environments. New hires are able to experience what it is like to witness a bad day in a safe and immersive environment so they make better choices on the job.

JLG Industries

JLG wanted to provide access to their customers to visualize machines so they could choose the right product for the job. They also wanted to give easy access to technical publications and operating information and owners and operators. We worked with JLG to produce an augmented reality application that supports over 200 products to help fleet manager, technicians, and operators on the job.

To reach a global audience, the app has been released around the world for iOS and Android devices. The app supports 20 languages to allow individuals to learn more about safety decals or perform an inspection in their preferred language. JLG AR was recognized in Fast Company’s Innovation by Design awards and Best Technology Enhancement of the Year by RER Magazine.

Children’s Healthcare of Atlanta

Children’s Healthcare of Atlanta is in the process of building a new 70-acre campus in Atlanta to provide highly specialized pediatric care to more patients than ever before. The Foundation needed a unique way to excite corporations, private donors, other foundations, as well as the general public. The Foundation has traditionally relied upon architectural dioramas and visual renderings to secure donations, but they took this one step further by recreating the entire campus in virtual reality with Futurus.

The experience features 25 hotspots so donors can see both interior and exterior points of interest on the campus. It even includes fun interactivity like a functional basketball court and hidden therapy dogs around the facility. By leveraging the virtual reality experience as a fundraising tool, they are close to reaching their $1 billion goal.


“When my Plant Director put on the headset and his mouth dropped, that was all I needed… Our trainees were amazed at how realistic the machine looked in virtual reality compared to the machine on the floor. They were naming parts of the machine and remembering what they were because of how immersed they were in that environment.”
– Support Value Stream Manager at Food Manufacturing Client

“Having a vendor that understands your vision was key for our success. We had to rely on Futurus to help us come up with ways to make the biggest impact on our safety training content. They have a high level of commitment to creating an immersive experience.”
– Project Manager, Innovation and Transformation at Consumer Packaged Goods Manufacturing Client

“Futurus was very quickly able to learn our product and have an understanding in the work we do to effectively bring that into an augmented reality experience.”
– Senior Manager, Technical Publications at Construction Equipment Client

Additional Details

ArborXR Demo Available: Yes

Trial Period Offered: No

Regions Supported: North America, South America, APAC, EMEA, LATAM 

Notable Milestones / Awards:

  • Best Workplace for Diversity Timmy Award
  • Atlanta Inno’s 50 on Fire
  • Atlanta Business Chronicles’ Pacesetter
  • WIT “Woman of the Year”
  • Woman in IT “Rising Star”
  • AWE Speaker
  • Fast Company Innovation by Design

Type of Developer: AR, VR

Type of Content: Custom

Device Support: HTC, Oculus / Meta, PICO, Magic Leap, Realwear, Vuzix

Established: 2014
Headquarters: USA

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