Enterprise
Lucid Reality Labs
Lucid Reality Labs is a visionary technology consulting, design, and development company that has garnered numerous prestigious industry awards. Our passion lies in crafting innovative immersive tech solutions that address complex business challenges.
At the heart of Lucid Reality Labs is a diverse team of highly skilled professionals who are driven by their love for creativity and technology. Together, we craft extraordinary interactive Augmented, Virtual, and Mixed Reality experiences that leave Fortune 500 clients from around the world in awe.
With a strategic focus on Healthcare/MedTech, Life Science, Education, and various other sectors, we equip these industries with cutting-edge solutions that unlock the boundless potential of immersive technology. We empower our clients to redefine and elevate their organizational impact through the transformative power of XR technology.
Enterprise Approved
Enterprise Approved developers excel in delivering scalable results, backed by a successful track record with Global 2000 companies. Large enterprises trust this badge to find top-notch experts.
Notable Customers:
Media Gallery
Use Cases
Medical VR Intubation Simulation
Immersive VR Intubation Simulation Concept: The Medtronic McGRATH™ MAC VR Intubation Simulation is an interactive and immersive VR intubation simulation experience developed by Lucid Reality Labs with Medtronic to demonstrate the product and to train practitioners and medical students. It presents the usage of the McGRATH™ MAC video laryngoscope as standard of care by educating participants on how to perform an intubation procedure with a variety of patients and complexity of intubation scenarios.
This immersive simulation provides a great opportunity for medical specialists and students to enhance their intubation skills and get new experiences in a realistic and fun way. It also provides an opportunity to train safely in hospital’s simulation labs with maximum impact. The McGRATH™ MAC VR Intubation Simulation submerges users into a 3-dimensional operating room (OR) including equipment, sounds, five patient scenarios and even a virtual assistant. The VR experience blurs the boundaries of the tactile barrier allowing users of any age to fully immerse into the experience within 2 minutes, as one steps into the OR to experience the sensation of a real intubation process.
Lifeguard VR
Unique Immersive Scanning Simulation in Virtual Environment to Save Lives: In the USA, more children ages 1–4 die from drowning than any other cause of death. For children ages 5–14, drowning is the second leading cause of unintentional injury death after motor vehicle crashes (according to the Centers for Disease Control and Prevention). To address this immense challenge, the American Red Cross focuses its efforts on providing knowledge and skills to help prevent, recognize and respond to aquatic emergencies. However, many critical components of lifeguard training are not replicable in a traditional training environment.
Therefore, collaborating with Lucid Reality Labs, the American Red Cross developed one of the organization’s most impactful use cases to teach lifeguards to save lives using Virtual Reality (VR). Lifeguard VR was created, modernizing lifeguard training and providing a more engaging and effective learning experience. Lifeguard VR has a collection of real-world pool environments, allowing lifeguards to practice and polish victim recognition skills taught in Red Cross Lifeguard training.​ The solution is created for Oculus Quest 2 devices. It will be released on the market soon, in 2023.
Immersive VR Training for Hysteroscopy Simulation
The goal of the project was to build a fully immersive VR solution that could replace traditional large-scale electronic PC based simulators and be easily used for training and education, as well as precise product and procedure demonstration with the TruClear™ Hysteroscopic Tissue Removal System, bringing force maximum realism for the user. VR experience is suitable for live simulation multiplayer, accurately represents the real procedure and involving teamwork, allowing to supervise, advise, oversee and learn remotely in an immersive OR environment in real-time.
Bringing forth maximum realism through a detailed and precise reaction of anatomy, hysteroscopy, and fully functional fluid management systems, the solution fully recreates the tool mechanism starting from the source of light, camera, a rotating shaver blade that chips off the pieces of pathological tissue, a fluid management and suction system ensuring the fluid circulation of saline solution.
Testimonials
“Lucid Reality Labs developed a headset that created a mixed reality experience, simulating what it was like to have an eye condition. They also built a mobile app that had similar AR capabilities. LRL was amazing at project management. They were responsive, and we felt like we were their only clients. Lucid Reality Labs exceeded my expectations and were fantastic to work with. They would be my first choice if we had any similar projects, and I would easily recommend them to anybody.”
– Mital Gudka, Public Affairs Partner, Roche Products Ltd.
“As a medical device company, we hired Lucid Reality Labs to assist with the content strategy. We had such a good experience, so we’re keeping them involved. The Lucid Reality Labs team has some advanced skills. I appreciate their high-quality output. I’m satisfied with them. Their project management approach is great. They’re proactive, flexible, and professional. We’d agree on a deadline, and they’re always on time. The quality of their animation design is impressive. They’re very good at it.”
– Jana Rydlova, Senior MarComm Specialist, Medtronic
“We hired Lucid Reality Labs to build a VR experience to promote the release of their new stamps, drafted an initial concept with the client and described what we were looking for to Lucid Reality Labs, and all the rest was created by them. In addition to the work on the mail service project, they created a VR training experience to teach people how to change a tire on a car. The third experience was developed to teach about climate change. They had all of the capabilities we needed.”
– Neil Levin, CTO & Partner, Powers Media
Additional Details
ArborXR Demo Available: No
Trial Period Offered: No
Regions Supported: North America, South America, APAC, EMEA, LATAM
Notable Milestones / Awards:
- ISO 27001
- Clutch Top 100 Fastest-Growing Companies for 2023
- IAOP® 2023 Global Outsourcing 100®
- Stevie® Awards: Emerging Technology (Gold)
- The Webby Winner: Science & Education Metaverse, Immersive & Virtual
- Anthem Awards: Education, Art & Culture Innovation Product, Innovation, or Service Categories
- Edison Best New Product Awards: VR For Skill Building
- The Telly Awards: Education & Training — Immersive, Interactive, & Mixed and many more.
Type of Developer: AR, VR
Type of Content: Custom
Device Support: HTC, Oculus / Meta, PICO, Lenovo, Magic Leap, Lynx
Industries: AEC, Automotive, EDU (Higher-Ed), EDU (K-12), Energy / Oil & Gas, Government, Healthcare / Medical, Information / Tech, Safety, Wellness
Established: 2016
Headquarters: USA
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