Flix VR

Flix is a forward-thinking media production company, drawing from over 15 years experience capturing real-life content we care about.

Our journey took a transformative turn in 2016 when we had the privilege of delivering a 360° VR experience to someone living with Motor Neurone Disease. This memorable moment inspired us to investigate the potential for VR for healthcare and we haven’t looked back.

From impactful 360° training simulations to immersive therapeutic experiences, our services are designed to inspire and make VR delivery simple.

Driven by innovation and authenticity our passionate team is focused on creating immersive, real-life content that educates through the power of emotion.

At our core, we pride ourselves on our expertise in 360° content creation. To ensure the utmost reliability and quality in VR delivery, we collaborate with specialist VR distributors who offer the most up to date and reliable VR delivery solutions. By focusing on what we do best, we work closely with our clients to ensure a seamless and effective launch of their VR resources.

Notable Customers:

BBC, HM Prison Service, NHS, Microsoft, Moorfields Eye Hospital, Chelsea and Westminster Hospital, Royal Trinity Hospice

Media Gallery

Use Cases

Moorfields Eye Hospital NHS Foundation Trust
Staff Simulation Training – Building empathy through immersion.

We’re thrilled to partner with Moorfields Eye Hospital NHS Foundation Trust, a UK eye care leader with 700,000+ patient contacts. Recognising the power of immersive VR training they approached Flix after our Palliative Care Conference presentation in Rome. Together, we’ve crafted authentic patient-perspective simulations, letting staff see through their patients’ eyes. Enhancing skills and enriching patient care, we’re supporting Moorfields’ mission for exceptional healthcare.

Goals & Outcomes
Moorfields sought to enhance staff confidence and competence in the care of patients with eye conditions while expanding the reach of their training programs. Through insightful interviews and workshops, we crafted VR simulations mirroring real patient experiences enriched with filters for authentic immersion.

Staff actively participated guided by the ‘WHO’ checklist. Scenarios, portraying good and poor practices from a patient’s viewpoint offered valuable learning opportunities, promoting reflection, and driving more positive outcomes for their real-world patients.

Moorfields are currently utilising ArborXR platform to pilot their simulations across multiple sites and will be soon integrating them into mandatory training for new staff across the trust.

Designed for multiple high-performance headsets, the modules can be controlled by an off-sight facilitator, offering an exceptionally high-quality and truly immersive experiences beyond the training room.

HMP Whitemoor Officer VR Simulation Training

HMP Whitemoor is a category A prison which oversees 500 individuals and is dedicated to staff well-being and growth. After seeing our work on a BBC 1, Inside Out documentary on VR for healthcare they asked us to develop a comprehensive training package focused on prison officer training, specifically addressing prisoner intimidation tactics.

Goals & Outcomes
The project aimed to reduce staff turnover and enhance officer training to effectively handle intimidation threats from inmates, boosting confidence and fostering positive real-world outcomes.

After interviews with prisoners and officers we recommended incorporating a cell search scenario from the prisoner perspective, ensuring a holistic experience for dedicated staff. Our prison immersion provided profound insights into diverse situations, emotions, and an authentic filming environment.

It was crucial for HMP Whitemoor to offer secure, easily accessible, singular experiences for their staff.

Typically, these types of training simulations are limited to a single staff member at any one time. Our delivery solution allows a trainer to broadcast each experience for all staff members simultaneously. This service also allows the trainer to monitor usage and behaviour.

Newcross Healthcare Solutions
Immersive staff training on autism

We are delighted to have partnered with Newcross Healthcare Solutions, one of the UK’s largest private healthcare agencies, employing 165,000 nurses and carers. After our successful 2D training films on medical emergencies, Newcross approached us to craft innovative VR simulations for more engaging and immersive staff training on autism.

Goals & Outcomes
Aligned with Newcross’ innovation commitment, our project aimed to elevate training and boost staff confidence in caring for individuals with autism. Crafted 360° films, based on workshop insights, highlighted the impact of body language. Newcross remotely approved our actors’ VR auditions, showcasing our collaborative approach. Unique features enabled staff to switch perspectives, fostering reflection, enhancing skills for more empathetic care. Ultimately, improving well-being and confidence.

Ensuring flexibility, Newcross wanted to deliver interactive VR simulations for independent or group training, facilitating shared experiences and discussions among staff. Accessibility was paramount, with VR tools available on various devices through an online e-learning platform. This platform not only provides crucial data for refining future training but is also accessible to clients, promoting a comprehensive and inclusive training approach.

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“I will be recommending Flix VR to all healthcare providers, wanting to improve training outcome for their staff.”
– Sarah Needham, Head of innovation England New Hospital Programme, NHS England

“Flix worked efficiently and completed the work in the deadlines they’d provided and to. the budget they’d quoted. I would have no hesitation at working with Flix again.“
– Dr Naomi Murphy, D. Clin. Psych, Honorary Professor of Psychology (Nottingham Trent University)

“The film really helps to enhance and support the learning. The scenarios are clinically credible and many in the group can identify directly with the interactions. This is a very effective tool to enhance ‘actual’ change in practice.“
– Elaine Bramhall, Therapeutic Counsellor / Communication Skills Trainer, NHS Foundation Trust

“The team at Flix are a joy to work with. They have the skills and experience to approach all our filming need in a sensitive and professional way, making even the most shy amongst us shine on camera.”
– Dallas Pounds, Former CEO Royal Trinity Hospice, Director of Services, Lymphoma Action

“I can’t recommend Flix highly enough and their professionalism, understanding, vision and caring will stay with me always.“
– Dawn Chaplin, Head of End of Life and Bereavement, NHS

Top Product Offerings

Flix App

Flix App is the all-in-one solution for remote control and playback of 360° content from a simple and clean user interface. By removing barriers to access, accessible VR promotes innovation and creativity, and it is our mission to make VR accessible for all.

Whether you’re looking to enjoy a user-friendly library of content for personal use or aiming to conduct an immersive, reflective VR training session across multiple headsets, We have you covered, an all-in-one solution for remote control and seamless playback delivery of 360° content.


For over 8 years, Flix has been dedicated to capturing quality 360° nature experiences, especially tailored for healthcare settings.

Mindvrse seamlessly blends stunning 360° real-life environments with guided mindfulness exercises and expertly crafted audio to promote well-being in healthcare services.

Our aim is to help combat burnout, inspire individuals, and pave the way for enhanced mental health through the transformative practices of mindfulness and therapy in the immersive world of VR.

Additional Details

ArborXR Demo Available: No

Trial Period Offered: Yes

Regions Supported: North America, South America, APAC, EMEA, LATAM 

Notable Milestones / Awards:

  • In 2016, Flix VR made headlines in a national broadcast of BBC 1’s Inside Out. Flix provided a VR bucket-list experience for a hospice patient named Susie. Susie’s heartfelt experience captured the worlds imagination and went on to gross over 4 million views, which was the highest social media viewing figures recorded for BBC’s Inside Out at that time.
  • In partnership with Royal Trinity Hospice, Flix embarked on an ethically approved clinical study, exploring the Potential of Personalised Virtual Reality in Palliative Care. The Potential of Personalised Virtual Reality in Palliative Care: A Feasibility Trial study was published February 15, 2021 in the American Journal of Hospice and Palliative Medicine.
  • Flix VR’s CEO Leon Ancliffe has spoken at several events and conferences, such as the Global Nursing and Management and Innovation Forum, the GIANT Health Event, the APM Supportive and Palliative Care Conference, and the MND Association Annual Conference.
  • SOC 2 Type I

Type of Developer: 360 Video, VR

Type of Content: Custom

Device Support: HTC, Oculus / Meta, PICO, Lenovo, Rokid

Established: 2009
Headquarters: United Kingdom

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